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From Telstra to Etihad
The Testra Dome will be renamed Etihad Stadium from March next year after Etihad Airways became the new naming rights sponsor for the Stadium.
Its interesting to see that it won't be Etihad Dome but Etihad Stadium and I think I will take some time for me to get used to the new name.
I go to the Telstra Dome mostly for A-League matches and once in a while for AFL matches and personally I don't like this idea of naming rights for stadiums.
I think stadiums should just be given a name that stays forever just like the Melbourne Cricket Ground (MCG) and Wembley for example.
This name will be for the next five years with an option for another two after that which means it will then change again to something else. Why didn't they sign that name for at least ten years and not just five?
I think the reality is that these stadiums want to make money from whatever they can market and it looks like we will see more stadiums named after the corporate sponsors.