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Melbourne Heart goes North
I was surprised to read that the new A-League Melbourne team, Melbourne Heart was going to base itself at La Trobe University.
All along I thought that the Heart would be based somewhere in the council of Casey but it seems like they got a good deal from the La Trobe Uni and also Darebin council.
The good thing about having two teams in Melbourne is that we will get at least a match most weekends at the new AAMI Park or Etihad Stadium if they use for a few matches.
I don't know how Heart will try to get its membership and how it will target its supporters given that Melbourne Victory is firmly established in the Victorian capital.
But I think there has to be a distinct supporter base for Heart to differentiate itself from the Victory.
Now that they are based in the Northern suburbs, will they try to target the footballing public in the region?
They could make themselves popular by going into local schools and by helping the local football teams through football clinics etc but I am not so sure what their strategy will be.